Every gaming studio obsesses over acquisition. Download numbers. Install rates. Day-one active users. But the real money isn’t in getting players through the door. It’s
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Now it is easy to find like-minded people on the Internet. You can have a heart-to-heart talk with a person from another corner of the
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On average, 6.140 mobile apps are published in Google Play every day. Consequently, newly released apps inevitably face a risk of remaining in the shadows.
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Ever since businesses have realized the true potential of mobile apps, they have been keen to take advantage of them. And why would anyone ignore
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What does it take to moderate an online community? It requires someone who is willing to step in and guide the conversation when it goes
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After the release of the app, it is crucial to track the correct metrics, understand their meanings, and build marketing strategies on this basis. Measuring
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Back at the beginning of the century, game console developers made games only for their consoles – that is, they worked on only one console.
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