What is User Acquisition? 8 Strategies to Get Users for Your App
With over 6.3 billion people currently using smartphones, the mobile app market has seen rapid growth. This number is projected to surpass 7.7 billion by 2028. The use of apps and the adoption of smartphones continue to rise steadily, with no signs of slowing down. As the battle for the users’ attention becomes even more […]
A Complete Guide to Deep Linking: How to Make It Work for Your Mobile App
Deep links are more than just equivalents of what hyperlinks used to be. They can be used to direct users from one web page to another – be it on the desktop or the mobile. But what they more importantly do is help app marketers and developers to understand their users better. Right from where […]
A Complete Guide For Effective Indie Game Marketing
What makes an indie game indie? An indie (independent) game is a game created by an individual developer or a small team without financial support from the publisher. The flagships of the indie game industry are games such as Braid, World of Goo, Super Meat Boy, and Minecraft. The latter is the best selling indie […]
App Marketing Guide 2021: Best Strategies to Promote Your Mobile App
On average, 6.140 mobile apps are published in Google Play every day. Consequently, newly released apps inevitably face a risk of remaining in the shadows. This causes a struggle for app creators and marketers to make their app stand out. Regarding app discovery channels, more often than by browsing app stores, users turn to their […]
SEO for Mobile Apps: Why Does It Matter
App stores are the main source of incoming traffic and downloads for mobile apps. But a search engine can become the second channel for app promotion because it can lead users to the app’s website and then to the product itself. In this article, we are going to find out why mobile SEO is important […]
How to Succeed in In-App Referral Marketing in 5 Simple Steps
Acquiring mobile users is increasingly becoming a challenge for businesses. But as the digital world moves towards mobile, businesses need to consistently make efforts to remain and grow in the market. And it does not just include increasing marketing budgets. The modern market does not accept value propositions delivered as ads. What users need is a guarantee from someone like them, […]