Every gaming studio obsesses over acquisition. Download numbers. Install rates. Day-one active users. But the real money isn’t in getting players through the door. It’s
When a streamer hits a bug mid-broadcast or an influencer waits days for account recovery, the damage spreads instantly. Frustrated communities can turn support gaps
Players don’t just churn because of gameplay, they churn when support fails them. A missing purchase, a locked account, or a slow response is often
Player support has become a core part of the gaming experience. For many studios, the difference between a 4.8-star game and a 3.9-star game isn’t
When a player’s game crashes in the middle of an event or a purchase fails to go through, they don’t pause to fill out a
When a player hits a bug mid-match or loses progress after a purchase, frustration builds fast. A single delay in getting help can turn excitement
Every few years, a new wave of technology promises to “reinvent” customer support. But few have shaken the industry quite like Generative AI. For support
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