Why Automation Is the Backbone of Support in Free-to-Play Games

Player support used to be reactive. A player encountered a problem, sent an email, and waited sometimes days for a response. But the rise of free-to-play (F2P) games changed that equation forever. Millions of players now interact with studios daily, each expecting instant fixes and uninterrupted gameplay. When an update breaks, a purchase fails, or […]

From Tickets to Conversations: Modernizing Player Support Workflows

When a player’s game crashes in the middle of an event or a purchase fails to go through, they don’t pause to fill out a support form. They reach for help the same way they message a friend instantly, expecting someone to respond right where they are. But the longer they wait, the faster frustration […]

How is Automation evolving the Finance Industry?

Businesses across every industry are constantly looking for opportunities to leverage automation to improve their workflow and boost productivity. Unsurprisingly, the narrative is no different in the finance industry. Research shows that automation accounts for up to 25% of the tasks and processes in the finance industry. On top of that, a further 80% of […]

Fully Automated Customer Service: The Myth and the Reality

37 percent of customers say they would prefer to get immediate assistance from a chatbot over waiting just three minutes for a human. We’re all becoming used to interacting with automation. In fact, we often prefer it. From Siri to Alexa to automatic bill payment, automation has become an ingrained part of the way we […]

How Automation Can Optimize Customer Service Management Across Channels

Customer service management encompasses pretty much everything a brand does to serve customers in the best manner possible – within the constraints of the customer service budget. Whether customers need help obtaining product pricing and feature comparisons or assistance with returning a shipment, customer service management is core to the process. In a multi-channel world, […]