Every gaming studio obsesses over acquisition. Download numbers. Install rates. Day-one active users. But the real money isn’t in getting players through the door. It’s
Player support in gaming is no longer a back-office function you deal with after the fact. A design glitch at 8 PM when your live
Players don’t wait to run into problems during business hours. They run into them when a clan event is live, when they finally unlock a
Mobile games are designed to feel immediate. A player taps to enter a world, completes a run, upgrades a character, or checks timers in a
Legacy support systems were built for a different era of gaming, when updates were rare, feedback came through emails, and “player support” meant waiting days
read
Player support used to be reactive. A player encountered a problem, sent an email, and waited sometimes days for a response. But the rise of
Players don’t churn only because of weak gameplay. They churn because they feel unheard, ignored, or pushed past their breaking point. A payment glitch, an
Follow us on
