Every gaming studio obsesses over acquisition. Download numbers. Install rates. Day-one active users. But the real money isn’t in getting players through the door. It’s
Every gaming studio obsesses over acquisition. Download numbers. Install rates. Day-one active users. But the real money isn’t in getting players through the door. It’s
AI is rapidly eliminating routine customer service tasks, allowing teams to redirect their focus toward higher-value, strategic work. This transformation is now less about if
Picture this: a player hits a purchase bug on console, switches to mobile to keep playing, and ends up filing multiple tickets across channels because
When a loyal player encounters a login failure, payment glitch, or vanished progress during a limited-time event, they don’t wait patiently. They restart the app,
A player in Brazil reports a purchase issue in Portuguese. Another in Turkey can’t recover their account and submits a ticket in Turkish. Someone in
Game updates and live events should build excitement, but they often flood support queues instead. A report shows account-related tickets nearly doubling from 13.9% to
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