Every gaming studio obsesses over acquisition. Download numbers. Install rates. Day-one active users. But the real money isn’t in getting players through the door. It’s
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The term “hyper-casual games” was introduced only a couple of years ago. According to Google Trends, it first appeared as a search term in February
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The daily life of a modern person has smoothly flowed into a small device. Today we increasingly use smartphones to communicate with friends, listen to
Have you ever interacted with a chatbot or a virtual assistant? You may have asked Siri to play your favorite song or talked with a
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About 2.2 billion people worldwide play games on their mobile phones. This is about 28% of the total population in the World. Mobile games, when used in leisure
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We have been at the edge of our seats waiting to introduce you to our new podcast, Player: Engage, brought to you by Helpshift and
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Mobile games have become the backbone of modern entertainment: people spend hours playing their favourite games on their smartphones. If you are a game enthusiast,
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