Understanding Mobile App’s User Journey and Why It Matters to App Developers
Making your app users complete an action that adds to your end goal is becoming increasingly difficult. The reason being, if they don’t associate with it, they would rather switch apps than do what you expect of them. In this post, we’re going to share how you should analyze the entire user journey to improve the user experience and […]
How to Boost App Downloads for FREE!
Creating an app isn’t easy. But what’s more challenging, is creating a strategy that continues to bring you users even months and years after you go live. For those of you who are treading a tightrope on user acquisition budgets, here’s how to increase your app downloads for free. The strategies we are going to […]
App Localization: What Does It Mean and How to Implement It
It is hard to overestimate the role of mobile app localization in the modern market, especially nowadays, with billions of smartphone users worldwide. The mass consumer wants to communicate with the app or game in a familiar language, smile at local “memes” and learn cultural references. A localized app has more chances to be successful […]
10 Best App Landing Page Examples and Tips to Build Your Own
Targeting mobile users is no longer just an internet marketing trend. The mobile application market is a large-scale competitive arena in which hundreds of players die every day. Developing and keeping afloat a popular, profitable app has become an extremely difficult task, especially for a beginner. In such conditions, you should use all possible ways […]
Soft Launch vs Hard Launch: A Comparative Guide
The app market is getting more crowded with various apps trying to stand out among numerous competitors. In most cases, this leaves you with no room for error. But how do you make sure your app is all set to enter the App Store and win the battle for the users’ attention? This is where […]
What are Hyper Casual Games & How to Market and Monetize them?
The term “hyper-casual games” was introduced only a couple of years ago. According to Google Trends, it first appeared as a search term in February 2017, with the popularity peak in August 2018. What caused such a surge of interest? We guess that the impressive success of Voodoo’s Helix Jump played a significant role in […]