What Companies Can Learn From Netflix’s Record Breaking Month on Mobile

On Friday, Netflix announced a new record for consumer spend on mobile: the streaming service raked in $86.6 million across iOS and Android, a figure 77 percent higher than the $49 million the company generated last November. The consumer move to mobile has been gaining traction for years, with mobile market share currently at 44.19 […]
Why In-App Mobile FAQs Are Essential To Mobile Customer Service

It’s Thanksgiving weekend and you’re going to visit your parents on the opposite coast. You get to the airport, and you have two options: do I check myself in at one of the kiosks, or go to the agent behind the desk over there? Odds are, you choose to help yourself.
How Helpshift can help you comply with COPPA and avoid getting fined

COPPA (Children’s Online Privacy Protection Act) is an American law–enforced by the Federal Trade Commission–that prohibits collecting personal identifiers (PIs) from children under 14. A surprising amount of products have not yet adapted to the regulations. In 2014, the FTC has collected almost $61 million in fines from companies both large and small. They have […]
6 Tips to Prepare for a Successful Mobile App Launch

So you’ve built a mobile app. Now thousands of users will automatically rush to download your app, give it high ratings, and tell everyone else to download it.
Square and Groupon: A New CRM for Merchants?

Internet and mobile technology are changing the current state of CRM systems. What we typically envision customer relationship management tools to organize, manage sales, marketing, customer service, and tech support has evolved in different forms. Tools, such as Salesforce and Zoho, are what comes to mind when the word CRM is mentioned, but there’s a […]