What Retail Chatbots for Customer Service Need to Be Successful
The idea of specific customer service chatbots for retail is not new. Ecommerce sites have been using them for long enough that most customers have seen and probably interfaced with a retail chatbot at one point or another. In a recent poll by marketing expert Jay Baer, 60 percent of participants said they’d used a […]
Chatbots for Customer Assistance: Why You Need to Rethink Your Strategy
In 2016, Microsoft CEO Satya Nadella declared that “bots are the new apps” during a company developer conference in San Francisco. He wasn’t the only one who shared this enthusiasm about chatbots, though. The enterprise communication giant, Slack, even created an $80M investment fund for bot startups, and brands like Staples and Macy’s rolled out […]