Experience the
S.H.I.F.T. at GDC 2026
- March 8–13, 2026
- San Francisco
This GDC marks a turning point.
Helpshift is unveiling its next chapter — a new brand and a unified platform purpose-built for player engagement across support, trust & safety, engagement, and community.
Join us in San Francisco to experience how Technology + AI + Human Services, shaped by 14+ years of gaming expertise, are redefining how studios build loyalty, retention, and healthy player relationships.
Let us know which activities you're interested in attending.
The Big Moment:
A New Helpshift
Helpshift is moving beyond traditional support into an AI-Native Player Engagement Platform – one designed to address the root causes of disengagement, not just for managing tickets.
What we’re launching at GDC:
Our Integrated Approach
Technology
AI
Human Services
For Outcome Driven Solutions
Support
Maximize efficiency & player satisfaction.
Engagement
Increase retention, LTV & new revenue.
Community
Build & manage a thriving, loyal player base.
Trust & Safety
Ensure player safety & brand compliance.
Your Player Engagement Zone
The Keywords Studios Meeting and Demo Lounge
- 3rd Floor, W Hotel
- March 11 - 12
- From 9:00 AM
Step away from the noise of Moscone and into the Helpshift Player Engagement Zone.
The Keywords Studios Meeting and Demo Lounge is your space to recharge, connect, and get clarity on what’s next for player engagement, with premium coffee, curated conversations, and hands-on demos.
What to expect:
- Live demos of the new Helpshift platform – Proactive Engagement and Care AI
- Relaxed, invite-only meetings with industry leaders
- Complimentary food, drinks, and a few surprises
Helpshift’s GDC 2026 Activity Calendar
Sunday, March 8
GDC VIP
Leadership Dinner
- 6:30 PM
- The Howard SF
An invite-only evening with senior leaders across games and platforms.
Hosted by Helpshift, Xsolla, Epic Games Store, and ChibiPhoenix
Tuesday, March 10
Proving AI Can Produce Results: Helpshift’s
Evolution into Player Engagement
- 2:00 – 2:30 PM
- Room 2000, West Hall
Player disengagement quietly erodes the outcomes that matter most—retention, LTV, monetization, and community health. In this session, Rakesh Mistry (Product and GTM Director, Keywords Studios) and Erik Ashby (Head of R&D, Helpshift) explore how shifting the lens from player support to player engagement unlocks new opportunities to move the needle on all of them.
Get a first look at Care AI, the industry’s first truly player-centric AI agent, along with beta-trial results that speak for themselves. You’ll walk away with practical frameworks for spotting disengagement earlier, applying AI responsibly in player care, and weaving support into your live-ops and community strategy.
Community Clubhouse
Happy Hour
- 4:00 - 6:00 PM
- Rotunda Breakout Area, Moscone South (Esplanade 158–160)
A relaxed mixer for attendees of the Community Clubhouse program.
Wednesday, March 11
Helpshift Demo Zone
- 9:00 AM – 4:00 PM
- Keywords Studios Space, W Hotel, 3rd Floor
Live Helpshift product demos
VIP Complimentary Catered Lunch
- 12:00 PM
- Keywords Studios Space, W Hotel, 3rd Floor
A mid-day gathering for clients and partners
Keywords Studios Mixer
- 6:00 PM
- Keywords Studios Space, W Hotel, 3rd Floor
Unwind with the team at the W Hotel lounge.
D2Sea Yacht Party
- 6:45 PM Boarding
- San Francisco Spirit
Hosted by FastSpring, Helpshift, and Midwest Games
Thursday, March 12
Helpshift Demo Zone
Live Helpshift product demos
- 9:00 AM – 4:00 PM
- Keywords Studios Space, W Hotel, 3rd Floor
VIP Complimentary Catered Lunch
A mid-day gathering for clients and partners
- 12:00 PM
- Keywords Studios Space, W Hotel, 3rd Floor
Be Part of the
S.H.I.F.T. at GDC 2026
From live demos and beta insights to private sessions and invite-only events, this is your opportunity to experience the next chapter of player engagement – all in one place.
Visit Helpshift’s official GDC profile to message us or request a meeting.
RSVP & Express Interest
Tell us which events you’d like to attend, and we’ll send updates as registration opens.